We identified:
The scale of the landfill problem created by the reliance on disposable incontinence pads.
Our goal is to help resolve incontinence, improve quality of life for sufferers of all ages and deliver a sustainable solution for the environment.
Getting to the bottom of
Just as no one wants to talk about incontinence, no one wants to talk about or deal with the associated environmental problem. We do! And we are proud to be part of the solution.
A global issue
Adult incontinence pads now outsell baby nappies in most countries.
Adult incontinence pads are the fastest-growing household products category (growing by 50% every five years). They are also the third largest non-biodegradable landfill issue globally.
Hitting home
People in United Kingdom living with reported Bladder problems.
1 in 3 Men 50+ living urinary symptoms.
1 in 3 Women 50+ living with urinary incontinence.
60% of Women and Men 65+ living with a combination of urinary incontinence, overactive bladder, lower urinary tract symptoms.
Post partum bladder leakage affects over 200,000 plus new mothers every year, lasting up to 4 years post pregnancy.
A growing concern:
And the waste issue is only growing…
Bladder weakness increases with age and, due to global ageing populations, the adult incontinence pad industry is booming. It is predicted to be worth $43 billion by 2025. This also means that $43 billion worth of these products will be heading straight to landfill.
Urox® is a sustainable solution for incontinence.
A growing concern:
We are taking our environmental commitment further…
The European Union has already moved to ban adult absorbent products from landfill and we are proactively working towards having a similar stewardship scheme for incontinence products implemented in Australia.
We are instigating and supporting the addition of these products to the Product Stewardship Centre list.
A key to solving this problem is:
We share our research and findings as widely as possible.
We educate the nutraceutical industry; healthcare and medical specialists and consumers on all aspects of improving bladder health and reducing waste.